My Experience at the 2012 South Beach Wine and Food Festival!

March 7, 2012

I recently had the pleasure of working at the 2012 South Beach Wine and Food Festival (SOBEWFF) here in Miami! I was a press and media associate thanks to my school, Florida International University’s School of Journalism and Mass Communication.

Read on for my reflection of the event!

I had always wanted to participate at a South Beach Wine and Food Festival (SOBEWFF) ever since I’d heard of the exciting demonstrations and chefs that attended this event. When I found out the FIU School of Journalism and Mass Communication (SJMC) would be hiring students this year to help with the festival, I was ecstatic to sign up and participate in this year’s festivities.

I worked as a press and media associate for two events: “Flavors of Flay with Bobby Flay” and “Trucks on The Beach, the Official Festival Closing Party hosted by Andrew Zimmern.” Being that I am a foodie and I always have the Food Network channel on, I instantly recognized these celebrity chefs and couldn’t wait to work these events.

Not only would I work with fellow foodies but I would also be able to use my public relations skills to gain experience and network with other professionals in a field that I hope to enter in the near future. I made numerous contacts with account executives from Brustman Carrino Public Relations and I was able to learn more about PR and how these individuals were successful throughout their careers. I enjoyed networking with these executives and influential people and I am looking forward to keeping in touch with them.

All in all, my experience at the SOBEWFF was unforgettable and I would do it again in a heartbeat. Without the help and the dedication of FIU’s SJMC, this opportunity wouldn’t have been possible so I sincerely appreciate their efforts and dedication to their students.

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