This Restaurant Knows Exactly What It’s Doing

July 16, 2013

Yes, I am a foodie. But I am also in the PR world where social media and marketing are key. So, naturally, when I saw this video about a New York City restaurant capitalizing on the marketing prowess of Instagram, my interest piqued.

Cómodo, a Latin restaurant in Manhattan, is intriguing foodies diners everywhere with what they’re calling “The Instagram Menu.” It’s genius, really. Nestled at the bottom of the restaurant’s menu are the words “#ComodoMenu on Instagram.” Guests are encouraged to take pictures of their food and post them on Instagram with the hashtag #ComodoMenu. The idea is that guests who can’t decide what to eat, or simply want to browse through a more visual menu, will search #ComodoMenu and filter (see what I did there?) through the dining options that their fellow diners have so nicely uploaded for them.

The concept is quite simple but so smart! I mean, who doesn’t share pictures of their food on Instagram nowadays?! It’s not reserved for foodies anymore- everyone’s in on the fun. I mean, yeah, loads of diners post up pictures of their dishes whenever they visit a restaurant. But, personally, I think it’s a savvy strategy to capitalize on the awesome marketing potential that Instagram (and social media in general) provides and make something spectacular out of it. The restaurant received over 280 million earned media impressions, international attention and headlined major news outlets like USA Today and Forbes. And the best part? This ingenious marketing plan cost the restaurant $0!!!!!

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Here’s the video link, for your viewing pleasure: https://vimeo.com/58748556

So I ask you, dearest foodies, have you ever browsed a restaurant’s Instagram profile to see their dishes? I know I have! What about conducting a quick hashtag search for the restaurant’s name to view other diner’s pictures?

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2 Comments

  • Reply martyfnemec July 16, 2013 at 1:29 pm

    Great strategy. Many restaurants, and businesses in general, can learn something here.

    • Reply Mari July 16, 2013 at 1:30 pm

      Totally agree!

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