Browsing Tag

Public Relations

This Restaurant Knows Exactly What It’s Doing

July 16, 2013

Yes, I am a foodie. But I am also in the PR world where social media and marketing are key. So, naturally, when I saw this video about a New York City restaurant capitalizing on the marketing prowess of Instagram, my interest piqued.

Cómodo, a Latin restaurant in Manhattan, is intriguing foodies diners everywhere with what they’re calling “The Instagram Menu.” It’s genius, really. Nestled at the bottom of the restaurant’s menu are the words “#ComodoMenu on Instagram.” Guests are encouraged to take pictures of their food and post them on Instagram with the hashtag #ComodoMenu. The idea is that guests who can’t decide what to eat, or simply want to browse through a more visual menu, will search #ComodoMenu and filter (see what I did there?) through the dining options that their fellow diners have so nicely uploaded for them.

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My Experience at the 2012 South Beach Wine and Food Festival!

March 7, 2012

I recently had the pleasure of working at the 2012 South Beach Wine and Food Festival (SOBEWFF) here in Miami! I was a press and media associate thanks to my school, Florida International University’s School of Journalism and Mass Communication.

Read on for my reflection of the event!

I had always wanted to participate at a South Beach Wine and Food Festival (SOBEWFF) ever since I’d heard of the exciting demonstrations and chefs that attended this event. When I found out the FIU School of Journalism and Mass Communication (SJMC) would be hiring students this year to help with the festival, I was ecstatic to sign up and participate in this year’s festivities.

I worked as a press and media associate for two events: “Flavors of Flay with Bobby Flay” and “Trucks on The Beach, the Official Festival Closing Party hosted by Andrew Zimmern.” Being that I am a foodie and I always have the Food Network channel on, I instantly recognized these celebrity chefs and couldn’t wait to work these events.

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